G2 Community

Role: Graphic Designer, Web Designer
Tools: Figma, Google Gemini

Brand identity for G2’s peer network for customers, G2 Community.

Color palette refinement and the logo are what make this identity feel fresh, on-brand, modern, and sophisticated. The logo brings G2’s signature chevron into a radial design that indicates togetherness with a cheeky nod to SaaS’s focus on AI.

G2 Community Logo

Four G2 chevrons converge at a single point — colliding, aligning, igniting.

The result is a spark: the moment an idea catches. A nod to AI's generative energy, but rooted in G2's own visual DNA.

Bold enough to anchor a homepage. Crisp enough to read in a Slack avatar. Sturdy enough to live on a hoodie.