The new G2 Best Software logo lockup is inspired by the freshly redesigned G2 badges, specifically the Best Software badges, by utilizing the badges’ distinct ribbons.

The lockup also creates opportunities for strong, core brand presence and resonance in the campaign materials when compared to previous years. This theme leverages everything of the core brand. It takes on the colors of our brand and leans into the G2 brand refresh. It is vibrant and optimistic, a fresh take in the B2B SaaS landscape.

Role: Animation, Art Direction, Web Designer, Production
Tools: Adobe After Effects, Figma, Adobe Illustrator, Photoshop