G2 badges are recognition awards given to highlight how well a product or service is performing in the eyes of its users.

The existing badge designs hadn’t evolved in over six years and no longer aligned with the brand’s visual identity. The creative brand team was tasked with reimagining the badges to feel more exclusive, clearly define tier distinctions, and elevate overall impact. The final designs transformed the badges from outdated and overlooked elements into bold, authoritative visuals that are now vibrant, easy to understand, and category-focused.

Role: Art Direction, Production
Tools: Figma