G2 Bage Redesign

G2 badges are recognition awards given to highlight how well a product or service is performing in the eyes of its users.

The existing badge designs hadn’t evolved in over six years and no longer aligned with the brand’s visual identity. The creative brand team was tasked with reimagining the badges to feel more exclusive, clearly define tier distinctions, and elevate overall impact. The final designs transformed the badges from outdated and overlooked elements into bold, authoritative visuals that are now vibrant, easy to understand, and category-focused.

Role: Art Direction, Production
Tools: Figma

A badge design system chart displaying various badge awards organized into three tiers, with different colors and titles, including review milestones, performance labels, and setup awards.
Collection of achievement badges for G2 Summer 2024, including categories for enterprise, small business, mid-market, and North America, with reviews and review counts from 100 to 90,000.
Diagram showing the anatomy of badges with categories such as Momentum Leader, Usability, Results, Implementation, Relationship, and Regional. It includes badge details like logo, category, business size, season, and year.
An infographic titled 'Anatomy of future badges' showing a badge design with labeled parts including logo, season/year, category, company size, and tier ribbon, with dimensions marked as 92px by 106px.