G2 Best Software Awards 2024

Role: Art Direction, Web Designer, Graphic Designer, Animator
Tools: Figma, Adobe Illustrator, Adobe After Effects, Photoshop

In the end of 2023, I was tasked with revising the Best Software Awards campaign in a way that feels fresh, yet remains recognizable. Behold: billboards in Times Square and NASDAQ, multiple micro-animated web page experiences, and animated social assets.

It’s always a joy to have the opportunity to improve the visuals of this campaign year over year: not only does it work to excite our internal employees and our customers, but the campaign has served as a chance for me to show myself how I have continued to grow as a designer and animator.

Digital billboard in Times Square displaying an award for 'Best Overall Product' to Sprout Social, at the Nasdaq and Best Software Awards event.
Sign listing four specialty drinks with decorative large, colorful number 2 design. Drinks include Moscow Mule, Alter Ego, The Progress Martini, and Lisa Lionheart, with ingredients detailed.